Torico

Overview

Torico was built on one simple idea:

bringing authentic Japanese flavors closer, more familiar, and more fun.

Inspired by the dynamic, energetic character of Japanese restaurants, Torico's identity blends Japanese visual elements with a more modern and playful approach. Red and black form the foundation of the brand, creating an impression that is bold, warm, and appetizing.

At the heart of this identity is the Torico character, a mascot that serves as the face of the brand.

Brand Character

Bold · Playful · Authentic · Friendly · Energetic

Branding Scope

Brand Identity · Logo Design · Mascot Character · Typography · Color System · Menu · Banner. Promotional Materials · Environmental Branding